Overturning the Tables: Consumerism, Children and the Church

Consumers generally feel somewhat smug about their abilities to resist the ploys of an increasingly savvy advertising industry, but this book reveals how even the most sophisticated shoppers are unaware of the degree to which marketing's messages have infiltrated every aspect of their lives. In particular these invasive tactics have targeted and won over the youngsters - directing their behaviours as well as their spending practices.

Includes chapter summaries and discussion questions.