The Parish Paper - October 2015: New Models for New Churches: What Works?
2015, 2 pp
Anyone with an internet connection can access Wikipedia
and view the site’s content—35 million articles in
288 languages as of this writing. The site’s diverse content
appeals to a huge audience and exemplifies what is called
broadcasting, which targets one giant market. Another
model, narrowcasting, seeks to reach a small niche market
where the audience is, by nature, limited (i.e., by
geography, demographics, or interests). These broad
and narrow distinctions relate to the evolving history of
church planting as well. Old planting models tended to
use a broadcasting frame, whose leaders created a church
for all comers, whereas newer models stem from a narrowcasting
approach, where leaders design for a targeted
group. Even the language used to describe what a church
is reflects shifting strategies. Sometimes new churches
begin as a worshiping community, a new ministry, or as
a small-group initiative instead of broader designations
such as congregation or church.
Type | |
Genre | Introductory Reference |
Expression | General Writing/Recording |
Topic | Church Planting |
Audience | Leaders |
Language | English |
Publisher | Parish Paper |
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