The Multigenerational Congregation: Meeting the Leadership Challenge
Gil Rendle works with three important observations: Most congregations are not "pure markets," discrete groups with uniform values and behaviours, that can be targeted to the exclusion of all other audiences; some of the differences and discomforts, experienced in the congregation are based on the members' tenure, or length of membership, rather than their age; leadership in congregations is not a matter of marketplace savvy but of spiritual authenticity in which we continue to shape our faith traditon to be heard and understood by a changing culture.
Rendle shows us how to talk with and really understand one generational cohort while another cohort is present "looking over one's shoulder."
Type | |
Genre | Personal Theory/Thesis |
Audience | Leaders |
Language | English |
Publisher | Alban Institute |
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